Paid Online Advetising
Google Ads. Microsoft Advertising. Pay-Per-Click. Search engine Marketing
Search engine marketing (SEM) uses paid advertising to target a specific group of people with the intention of increasing online visibility and website traffic.
Google Ads and Microsoft Advertising (formerly known as Bing Ads) are the two main SEM platforms. On these platforms , businesses can create ads, set where to display them and who to show them to.
Do you want your website to be at the top of a search results page? This can be excellent way to increase targeted visits to your website. Appearing on the first page of Google’s search results naturally through SEO can take time, dedication and patience.
Paid search advertising can deliver top page visibility instantly. All you need are clear business goals, a decided a budget, keywords to advertise on and effective landing pages to immediately go live with your PPC campaign.
As well as delivering instant traffic, paid search advertising is extremely targeted. Your site will only appear when people search for the keywords you select. You have full control over what you advertise, where and when your adverts appear, and most importantly over your budget.