Search Engine Optimisation
SEO & Local SEO Services
With Plumb Digital Media’s comprehensive SEO and Local SEO services, your business gains the edge it needs to outshine competitors and attract a more targeted audience. We stay abreast of the latest trends and algorithm updates to ensure that your business not only climbs but also maintains high rankings in search results.
What Is SEO?
SEO stands for Search Engine Optimisation. It is the process of improving how your business ranks in search engine results when your potential customers are searching.
It is not just about how your business ranks on Google (by far the most popular search engine), SEO also powers Google local results, Google answers, Google images, Google news, voice-assistants (e.g. Siri & Alexa).
51% of all website traffic is driven by SEO
40% of all online revenue is driven by SEO
This means SEO is the most powerful channel on the internet for driving customer acquisition, sales and brand awareness.
Crafting the right SEO strategy is critical for any website. We will build put together a strategy that will target your ideal customers in Google search.
Firstly we will identify the right keywords with a suitable level of search volume and achievability. After that, we will review your website to ensure you have the correct landing page structure.
It is important to understand what keywords your competitors are ranking for and build these phrases into your SEO strategy, it also helps us to identify the best ongoing link building opportunities.
By building your strategy we will be able to understand what level of ongoing work will be required and recommend a suitable package.
Choose a Package
Choosing an SEO package that will help you achieve the goals identified in the creation of your strategy is key to the overall success of the project and how fast you will see results.
SEO takes time as you need to demonstrate to Google that you deserve to rank highly for your target keywords. You achieve this by creating content that has real value and answers questions that people are searching for and focusing on consistent SEO improvements month-after-month.
Each SEO package we offer differs in terms of the hours we spend on your campaign, and the activities we can complete.
Once a suitable SEO package has been agreed upon we can start the process of moving your website up the rankings as soon as possible.
In order to provide the best SEO for your website and achieve the best possible results, we will need to make changes to your website to amend code and/or copy.
We may also require your approval before making changes – such as editing existing copy or uploading new copy – we will provide communication regarding this at each stage of the process.
Depending on the package you choose you will receive either monthly or weekly reports so that you can stay up-to-date on the progress we are making on your behalf.