Local SEO is a type of search engine optimization (SEO) that helps businesses promote their products or services to local customers. It involves optimizing a business’s online presence so that it appears more prominently in search results for keywords related to the products or services it offers in a specific geographic area.

There are several key components to local SEO, including:

1. Claiming and optimizing your Google My Business listing: Your Google My Business listing is a free business listing that appears in Google’s search results when people search for your business. By claiming and optimizing your listing, you can make it easier for customers to find and contact your business.

2. Building local citations: Local citations are online mentions of your business’s name, address, and phone number. These can include directories, review sites, and local business listings. By building local citations, you can improve your business’s visibility and credibility in the local area.

3. Getting reviews: Online reviews are an important factor in local SEO, as they can help your business stand out in the search results. Encourage your customers to leave reviews on your Google My Business listing and other review sites like Yelp, TripAdvisor, and Facebook.

4. Using local keywords: Local keywords are keywords that include a specific geographic location, such as “pizza delivery in Chicago.” By using local keywords in your website content and meta tags, you can improve your business’s visibility for searches that are relevant to your business and location.

There are many different local SEO services that businesses can use to improve their online presence and reach local customers. These can include everything from optimizing your website and building local citations, to managing your online reviews and reputation. By working with a local SEO company or agency, you can get the expertise and support you need to effectively promote your business online.